The Naming Operations Course
Naming is an operational lift that touches many departments and executive confidence. Get the system to run a sane, end-to-end naming program and a rollout plan your whole company can follow.
Meet Marissa
Who it’s for
For rising leaders and cross-functional operators who don’t want to guess at it.
These labs are apprenticeships in narrative leadership: confidential, applied, and anchored in frameworks used with executive teams. They help great executors shape the stories that move a market, not just execute tasks.
Our Services
Program Plan Development
From scope and timelines to roles, budget, and milestone mapping approaches including RFP readiness, vendor comparison approaches, and meeting format suggestions.
Governance & Decisions Systems
Scoring and criteria systems, decisioning memos and tie-break suggestions, partnering with legal and other teams for proper risk controls.
Rollout & Adoption Planning
Internal enablement and external launch checklists and GTM planning mechanisms including preparing clear, board-ready decision memos for your company to executive with confidence.
What’s included
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Recorded course sessions for each phase in a naming operations program.
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Use what’s worked for others to drive buy-in, draft a proper brief, and gain alignment.
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Live office hour-style sessions with cohort , based on the week’s content.
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Included in the course is one coaching session with Marissa to strategize and work through your process.
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Getting buy-in from your executive team and board is important. Run a practice round with your cohort and get valuable feedback.
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Hear expertise from people who have been on the other side–the external-facing colleague, the marketer in-the-trenches, or the third party experts.
Apply to join the 2026 course.
Interested in joining the inaugural Naming Operations course with fellow leaders? We’ll be opening the first cohort soon—apply below so you don’t miss it.
Tuition: $2,000
Course rhythm: Weekly content drops on Mondays; live mid-week office hour for support and questions.
Applications are reviewed on a rolling basis.
Course FAQs
How is the program run?
There are chapters throughout the course, each of which covers an area of naming focus that delivers outcomes for you and your team. In addition to the recorded, chaptered modules, we’ll have a weekly AMA and access to tools and templates.
What are outcomes of the course?
By the end, you’ll have the ability to have prepared a complete, board-ready naming program:
Program plan & governance
Positioning foundation
Creative & research flow
Vendor & legal readiness
Rolling Thunder plan–internal and external launch approach
Post-launch operations
Decision memo
What do you do vs. me?
This is advisory-led, not production-led course for you to run your own program. We equip you to run the project with fewer cycles and lower risk. .
How much does the course cost?
The course is $2,000 for five weeks of content, tool and template library, live weekly AMAs, a one-to-one advisory session, and unlimited access to content. Additional discounted strategy and mentorship sessions can be purchased.
How many people can join?
We limit the course to two individuals per company. If you feel you need to have more than that join the course, please reach out to us to discuss our Executive Alignment Programs of which the Rebrand Readiness Sprint is one of offerings we deliver.
How much time will this take?
Each chaptered module is around an 1 hour per week. AMAs will be an additional 1 hour per week. Every week, you decide how to get the most value with the content based on your schedule. We suggest setting aside at least 3-5 hours per week.
What’s not included?
By design, this program is to teach YOU how to run the program and hire/name well. We don’t invent names for you here. We also do not run trademark searches. This is for your legal counsel.