The Naming Operations Course
Naming is an operational lift that touches many departments and executive confidence. Get the system to run a sane, end-to-end naming program and a rollout plan your whole company can follow.
Meet Marissa
Who it’s for
For rising leaders and cross-functional operators who want to do this right, not guess at it. Great operators don’t just execute tasks–they shape the stories that move markets. These labs are apprenticeships in narrative leadership, confidential, and anchored in frameworks used with executive teams.
Our Services
Program Plan Development
From scope and timelines to roles (RACI), budget, and milestone mapping approaches including RFP readiness, vendor comparison approaches, and meeting format suggestions.
Governance & Decisions Systems
Scoring and criteria systems, decisioning memos and tie-break suggestions, partnering with legal and other teams for proper risk controls.
Rollout & Adoption Planning
Internal enablement and external launch checklists and GTM planning mechanisms including preparing clear, board-ready decision memos for your company to executive with confidence.
What’s included
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Recorded sessions, links, and tools for five course phases of a naming operations program.
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Surprise expertise from people who have been on the other side–the external-facing colleague, the marketer in-the-trenches, the third party experts.
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Use what’s worked for others to drive buy-in, draft a proper brief, and gain alignment amongst various organizations.
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Live office hour-style sessions with cohort group, based on the week’s content.
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Included in the course is a one coaching session with Marissa to strategize and work through your process.
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Getting buy-in from your executive team and board is important. Run a practice round with your cohort and get valuable feedback.
Apply to join the 2026 course.
Interested in joining the inaugural Naming Operations course with fellow leaders? We’ll be opening up the first cohort soon. Make sure you don’t miss it.
Course FAQs
How is the program run?
There are chapters throughout the course, each of which covers an area of naming focus that delivers outcomes for you and your team. In addition to the recorded, chaptered modules, we’ll have a weekly AMA and access to tools and templates.
What are outcomes of the course?
By the end, you’ll have a complete, board-ready naming program:
Program plan & governance: scope, timeline, RACI, budget, and milestone gates.
Positioning foundation: sharp POV (vision, mission, values, personality) that anchors naming.
Creative & research flow: territories, linguistics, shortlist mechanics, research guardrails, and scorecards.
Vendor & legal readiness: RFPs, vendor rubric, trademark and domain insights, and more.
Rolling Thunder plan: internal enablement, external launch choreography, 6–12-month cadence, and rapid response.
Post-launch ops: measurement, feedback loops, checkpoints, and “Plan A/B/C” contingencies.
Decision memo: what we chose, why it wins (against criteria), risks, owners, and what we’re not doing.
What do you do vs. me?
This is advisory-led, not production-led course for you to run your own program. We equip you to run the project with fewer cycles and lower risk. .
How much does the course cost?
The course is $2,000 for five weeks of content, tool and template library, live weekly AMAs, a one-to-one advisory session, and unlimited access to content. Additional discounted strategy and mentorship sessions can be purchased.
How much time will this take?
Each chaptered module is no more than 1 hour per week. AMAs will be an additional 1 hour per week. Every week, you decide how to get the most value between the lessons, tools, digestion and action, and one AMA.
What’s not included?
By design, this program is to teach YOU how to run the program and hire/name well. We don’t invent names for you here. We also do not run trademark searches. This is for your legal counsel. We will give you tools to partner with your legal counsel at the proper staging time for handoff.